Screaming. Vomit. Spinal self abuse. As an animation outfit steeped in web content, we’re comfortable with unusual requests… still, this spot for gaming pioneer OUYA prompted more than its share of “come again?”
Nonetheless, when someone is willing to pay you to depict a furious shut-in beating himself to death with his own spine, you just don’t say no. That’s why we got into this business in the first place. Working with SF-based Graffects, we crafted this spot to evoke a world reminiscent of Adult-Swim-style programming – as if concocted in Ren & Stimpy’s meth lab.
Anatomy of spinal extraction via oral cavity with subsequent vertebral masochistism. Neat.
Strangely enough, the spot actually works as a Media Ad – viewers responded with mostly favorable views on the brand, and the media attention only served to draw curious gamers to the company’s site.
To see how OUYA is changing the game environment, visit their site: http://www.ouya.tv