While my new TV Spot for Urban Legends features loads of photo & video production, there is animation on almost every frame. Nonetheless, the entire piece was produced without putting pencil to paper (or stylus to tablet).
This is not a rant against drawing, I LOVE DRAWING – so much in fact that 30 years of furious sketching have left my fingers creaky and aching. I give jars to my wife to open. But I can still wield a mouse and my design chops are intact, so I decided to fly without a pen on this one and see what was possible with motion collage and a little imagination.
The spot features anthropomorphic stinkers in a film-noir setting, behaving so offensively that our live-action actors must call in an animated professional to fight odor with advanced chemistry.
The ad, which airs on Investigation Discovery, took 6 weeks to produce, shooting stills & motion video that were assembled with Photoshop, After Effects and ToonBoom Harmony.
I will always have great respect for talented illustrators & designers, and would never presume to conceive of a studio that operates without hand-drawn contributions… but this was a fun and fruitful exercise in creation that, for the budget and resources at my disposal, worked out beautifully for everyone.
Tony