Guardians takes an unfair beating – from all sides
Did DreamWorks really make a movie that "didn't work", or is ineffective marketing to blame? I paid to see Rise of the Guardians (despite its bland and misguided ad campaign) and it was worth the investment. I loved the film. While this Animation Magazine article passes little judgement on the actual film, DreamWorks' top animation exec seems to almost apologize for the under-earner, and has restructured the entire creative slate of DWA based apparently on this one failure. Not exactly a confident move. If you're like me, you get sick of hearing "industry wisdom" bad-mouth decent movies simply because they didn't perform well at the box office.…